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Tata Docomo Kicks Off New Campaign with Bollywood Icon Ranbir Kapoor

Posted: 07 Apr 2011 03:45 AM PDT


Cutting through the clutter that the Indian telecom landscape finds itself in—with customers forced to jostle with confusing and complicated products, services and tariff plans—Tata Docomo is ‘Doing the New’ again, with the launch of its new brand campaign, aptly titled 'Keep It Simple'.

The icing on the cake is the telling depiction of the simplicity in Tata Docomo’s refreshing new campaign by none other than the Company's new brand ambassador—Bollywood superstar Ranbir Kapoor.

And what better time to launch this exciting and innovative campaign than during the Indian Premier League, which will feature all of India's 15 cricketing heroes who recently brought home the ICC World Cup! With impactful rendition of many an act(s) that mark our daily experiences in life and with our mobile phones, Ranbir will drive home the Keep It Simple message through the April and May months of the IPL series.

Tata DOCOMO's unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer's life, by providing differentiated products and services.

Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. Scheduled to go on air on 8 April 2011, this campaign is simple, captures the various moods of Ranbir—depicting those of Tata DOCOMO.

"I have always believed in being different and doing things in a unique and new way—which is what made me jump at the chance to associate with Tata Docomo, which is such a close replica of my own persona," said Ranbir Kapoor, expressing his excitement at this new connection in his life. "What really connects me to Tata Docomo is the youth appeal that they have. They keep it really simple, and that's what the whole format of this campaign is all about—Keep It Simple, Silly. We have too many things in our lives to worry about.

I love the simplicity of Tata Docomo and this new campaign—it will start with making people laugh, and make their lives oh so simple… We had a blast making this campaign and I hope people have a blast watching it too," Ranbir added.

MTS Offers 50 Percent Extra Usage On MBlaze, 10 GB Weekend For Rs 295

Posted: 07 Apr 2011 02:42 AM PDT


MTS Offers 50 Percent Extra Usage On MBlaze 10 GB Weekend For Rs 295Voice tariff war is almost stabilized, and now data market is on the way of cut-throat competition. MTS India, the CDMA services from Sistema-Shyam which always expressed their intention to grow based upon data market, now offers more value for money.

Interestingly,  just some hours before, we reported Reliance slashed Netconnect+ Prepaid plans.MTS now offers 50% Extra Usage for 1 year if new customers recharge with FRC1002.

New customers opting this FRC will get the MBlaze modem and the FRC at an attractive total of Rs 1999. With first time payment of Rs 1999 the user will also get 5 GB usage for 30 days and 50% extra usage on popular recharges.

MTS also brings some new STVs for its prepaid MBlaze users. Most attractive STV is Weekend Pack, which comes with 10 GB usage in weekend only. The pack is valid for 30 days, and user can enjoy the 10GB data in any weekend ( Friday 10PM to Monday 7AM ) during this 30 days.

Other MTS Mblaze monthly STVs include Mblazer night(10pm-7am)  (Rs 595 ,10 GB Night) , Unlimited MBlazer Rs 999 (12GB at highspeed, and then as per slow 1x network), MBlazer 494 (0.5GB at day and 1.5GB at night ).

Details of  50% Extra Usage Offer:

MTS MBlaze New Prepaid Plan
Total cost Rs 1999
FRC (included in Rs 1999) Rs 1002
Bundled Usage 5 GB
Valid for 30 days
Extra usage 50p/MB
Extra Benefit 50 % Extra usage on selected data recharges* for 1 year
MBlazers [50% more STVs]* What you get if you recharge with current MBlaze STV Usage Validity Extra usage
496 STV 498 offers 750 MB 1 GB 30 days 50p/MB
597 STV 598 offers 1 GB 1.5GB 30 days
702 STV 698 offers 2 GB 3 GB 30 days
796 STV 798 offers 3 GB 4.5 GB 30 days
899 STV 898 offers 6 GB 9GB 30 days

Terms and Conditions of 50% Extra Usage Offer:

  • 50% Extra Usage Offer is applicable across channels- retail / BR / IT / Modern trade
  • 50% Extra Usage Offer will be available in market till 31st May 2011.
  • 50% Extra Usage Offer available is applicable only FRC @ Rs 1002 – Offer cannot be bundled with any other offer in the market
  • 50% Extra Usage is available on popular recharges STVs 496, 597, 702, 796 & 899 and are valid only with FRC 1002
  • All existing retail MBlaze STVs & Top ups (other than above mentioned STVs) will be applicable on FRC 1002 till lifetime
  • 50% extra usage benefit on popular STVs(STVs 496, 597, 702, 796 & 899) are valid till 31st May 2012
  • 50% Extra Usage Offer is valid for new MTS MBlaze customers only.

MTS also introduced Make Your Own Plan Portal – www.mtsindia.in/ownyourproduct/where one can choose plans as per their needs.

Opera Mini Hits 100 Million Monthly Users

Posted: 07 Apr 2011 01:30 AM PDT


Opera Software today announced that Opera Mini reached 100 million monthly users in March’2011 and two billion daily page views – new peaks for the world's most used mobile browser.

Few months back, Opera crosses 100 million users as combined total for both its mobile browsers, Opera Mini and Opera Mobile and now, Opera Mini has rocketed ahead to 100 million users in its own right.

The number of monthly Opera Mini users across the globe has grown by 11 million since February 2011 and doubled from the 50 million mark celebrated in February 2010.

Opera Mini's twin March milestone, two billion daily page views, already doubles the one billion daily page views achieved in July 2011.

Opera Mini is the world's most popular free download mobile web browser and works on more than 3000 different mobile phone models, from basic feature phones to high-end smartphones.

Low Cost Recharge Full Benefits With Uninor

Posted: 06 Apr 2011 11:54 PM PDT


Low Cost Recharge Full Benefits With UninorUninor today announced a first of its kind initiative on low denomination recharges for its esteemed customers Andhra Pradesh.

In this one of its kind initiative, Uninor will now offer full time talk on a series of low denominations thus making it possible for customers to enjoy and benefit from every rupee they spend.

To add further value, Uninor also announced a lifetime validity offer on the recharges. This value offering is available for all its customers in Andhra Pradesh who recharge for lower denominations of Rs. 10, 20, 30, or 50.

MRP Talk time Validity
10 10 Lifetime
20 20 Lifetime
30 30 Lifetime
50 50

Lifetime

Samsung To Launch Galaxy Pro E1410 In India Priced Rs.12300

Posted: 06 Apr 2011 11:28 PM PDT


Another android featured smartphone is coming in India to blow the upcoming 3G ready data as well as stabled voice market. Samsung recently announced the launch of Galaxy Pro E1410 in India.

The Samsung Galaxy Pro E1410 has built-in Samsung Social Hub Premium feature that brings together all your messages from several inbox’s to one and sorts them by accounts phone. The device enriched with rich multimedia and fast connectivity features will have the potentiality be a heartthrob like the others Android phone launched by Samsung.

Galaxy Pro E1410 will run on Android 2.2 Froyo equipped with 800Mhz Processor. Unlike other Android smartphones it has a physical QWERTY keypad for better user experience. It has a 3 megapixel camera side by side also got a secondary camera. Its 1350 mAh battery can serve upto 11hrs calling.

This model is featured with GPRS, EDGE, A-GPS, 3G (HSDPA 7.2 Mbps) and Wi-Fi for Internet connectivity. A 2GB microSD card is bundled with the device whereas it supports upto 32GB storage facility.

The Galaxy Pro E1410 is expected to be launched in 3rd-4th week of April, 2011 however its  available in India on Pre-Order at Flipkart for Rs.12,290.

Features at a glance:

Specifications Descriptions
Form Factor Candy Bar QWERTY
Network
  • 2G: GSM 850 / 900 / 1800 / 1900
  • 3G: HSDPA 900 / 2100
Display 2.8 Inch Capacitive Touchscreen(320 X 240 pixels)
Camera 3 Mega Pixels (auto-focus and smile shutter )
Secondary camera Yes
Battery
  • Type:1350 mAh Li-Ion
  • Talk Time:   2G : 11 Hrs /3G : 6 hrs 10 mins
  • Standby Time: 2G: 610 hrs / 3G: 430 hrs
Music
  • Multi Format (MP3, AAC, AAC+, eAAC+, WMA, RA)
  • 3.5mm Audio Jack
Platform
  • OS: Android v2.2 (Froyo)
  • CPU: 800 MHz processor
Memory
  • 160 mb Intrenal
  • microSD support upto 32 GB(2GB included in pack)
  • Unlimited Phonebook, SMS & Call Records
Connectivity
  • GPRS,EDGE,3G(HSDPA 7.2mbps), Wi-Fi
  • Bluetooth 2.1 A2DP
  • USB enable: Yes (microUSB)
GPS Yes (A-GPS)
Browser Inbuilt HTML enabled
SNS Integration Yes

Airtel 3G Review – Andhra Pradesh (Hyderabad)

Posted: 06 Apr 2011 10:26 PM PDT


Airtel 3G Review Andhra Pradesh HyderabadAs already shared on TT, AIRTEL has launched its 3G services in Andhra Pradesh (Hyderabad city) yesterday.

With the Hyderabad launch covered on TT (AIRTEL 3G Service Now in Hyderabad – Andhra Pradesh) we put the services to the test.

Airtel's 3G FREE Trial offer:
Nil – unlike Tata Docomo's offer of 150 MB free (November 2009) OR Aircel's offer of 250 MB Free data usage + 50 Minutes Free Video calling (March 2011).

Airtel is not offering any freebies to its customers. It's "PAY AS YOU GO" all the way!

ACTIVATION PROCEDURE:

Activation was really simple, with one having to send <3G> to 121. Within a few seconds the following response was received:

05-04-2011 23:49 – Thank you for your request for 3G activation. To enjoy fast internet access, the handset needs to be 3G compatible. You will be charged @ 30p/20KB. In case you are already subscribed to 2G data pack, then the same will be deactivated. Please reply with 1 to confirm.

Having noted the friendly 'warning' that you will LOSE ALL EXISTING 2G DATA , the confirmation <1> was sent to 121.

05-04-2011 23:49

Thank you for your request. 3G services will be activated within 4 Hrs. You will receive a confirmation sms on activation of the services. Post activation, to choose your data plan, please send 3G to 121 again. Once 3G services are activated, please select Dual network mode/Auto mode/2G & 3G mode in your phone network settings to latch on to 3G network

05-04-2011 23:50

3G services have been activated on your mobile. If you wish to change 3G bill plan, SMS 3G to 121.

Re-sending <3G> to 121 provides the following response:

05-04-2011 23:55

3G services is already active on your number. To choose/change your Plan, reply with 1. 1-Data Plans 2-Deactivate 3G

Responding with <1> provides all available 3G options:

05-04-2011 23:56 –

1- Rs. 9 Free 10MB

2- Rs. 60 Free 65MB

3- Rs. 45 30 Mins

4- Rs. 99 Free 100MB

5- Rs. 198 Free 250MB

6- Rs. 450 Free 600 MB

7- Rs. 750 Free 2GB

8- Rs. 675 Free1.25GB

9- Rs. 25 Plan

If you wish to activate this plan, please reply with the number of your plan above to confirm.

Responding with <3> to avail the Rs 45 – 30 MINS plan:

05-04-2011 23:57

Rs. 45 Free 30 Mins : After free data, charges are 30p/20KB. Validity 1 day, Video Call 5p/sec on Local, STD and Roaming Please reply with 1 to confirm

05-04-2011 23:57 – Your Rs.45 Free 30 Mins Plan is successfully activated.

BROWSING SPEEDS:

With the Rs 45 plan activated, there was NO DATA TRANSFER either to/from the mobile. Seems to be an error on the part of AIRTEL as even after Rs 45 was charged, no 3G service was provided!

DATA TRANSFERRED:

Switching into a non-Rs45 plan (ie Default "Pay As You Go" plan speeds were observed as shared below. While browsing speeds can vary by the second, the actual data speeds ranged from 274 to 1083 Kbps, quite impressive for peak hour traffic (Testing done between 11:45 pm – midnight on 05 April).

Data transfer size Speed Recorded

100 KB 273.973 Kbps

500 KB 757.576 Kbps

1000 KB 1082.544 Kbps

Screenshots of the same are shared below:

While checking browsing speeds, one needs to keep in mind the following:

*Capacity of Handset used – Nokia C6-01 (supports speeds upto 10.2MBPS)

*Signal Strength of BTS (Tower) logged into

*Simultaneous Users (both Voice& Data) in the BTS (Tower) logged into

*Website being accessed – mobilespeedtest.net

CONCLUSION: With a browsing speed of upto 1082 Kbps and few 3G users on Day One of launch, there would in all possibility be further deterioration in speeds as the number of simultaneous users increases. Also non-availability of service with Rs 45 deducted is a critical instance of charges levied without service provided – something that the AIRTEL technical team needs to immediately look into.

Overall rating: 3/5.

Reliance Slashes Netconnect+ Prepaid Plans

Posted: 06 Apr 2011 07:04 PM PDT


Reliance Slashes Netconnect Prepaid PlansReliance Communications, pioneer of CDMA services has slashed its EVDO based Netconnect+ Prepaid plans to compete other EVDO players. With EVDO, Reliance Netconnect+ can offer peak speed of 3.1 Mbps downlink and 1.8Mbps uplink wirelessly.

Reliance already reduced the price of the EVDO modem (Huawei or ZTE made) to Rs 1599 in the call of competition from other EVDO and 3G/HSPA players.

Now whenever you buy a Reliance Netconnect+ Prepaid account will get lifetime validity along with the device at Rs 1599.

New prepaid plans of Reliance Netconnect+ come in different varieties

  • Pay As You Go (default charge Re1/MB, usage will be valid for lifetime)
  • Limited Plans (usage starts from 250MB for Rs 180)
  • Flat Rate Plans (high speed internet upto a certain limit, post limit speed will as per 1X network)
  • Longer validity plans (90/180 days)

Details of the New Netconnect+ Prepaid plans:

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