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The Tariff War – Where Will It End?

Posted: 29 Apr 2011 04:45 AM PDT


The Tariff War Where Will It EndThe telecom sector seems to be in serious trouble and the brewing trouble is not the repercussion of either scams or corrupt officials, which at one point though threatened to topple the whole industry.

Surprisingly, it is because of the over-crowding of players in the industry and the stiff competition between them to rule the market.

In 2003, when Reliance launched mobile services which made calls rates as low as 40 paisa per minute, it fulfilled Dhirubai Ambani’s dream to make a phone call cheaper than the more popular postcards.

But the philanthropic act ended up having negative impact as it coughed up a pricing war which is yet to see its end. Now The of Renewal of license coming into effect in few months, most of the operator's are gearing up for the renewal so they don't end up in losing customers.

Lets see how these major operators started getting the customer base,When Tata Docomo introduced Charging on per second basis, Chotta recharges which Airtel Campaigned, free roaming charges firstly launched by Tata Indicom, life-time validities with handsets ,Introduced by Reliance , getting paid for incoming launched by Virgin ,are some of the marketing ideas that have been adopted by the operators.

The others do not have a choice but to join in the fray. It is definitely benefiting the consumers a lot but for the operators it's a mere a dreams to make profit out of this, it means a serious downside of profits – something they might not be able to cope with for too long.

With the new operators emerging to capture their slice of pie in the market, the competition has spiraled out of control. This has brought down the Average Revenue per Users (ARPUs) which is posing serious concerns to the market players.

So what is your take do you think will there be an end to it or its going to continue let us know via comments.

MTNL Launches Fiber To Home – 10 Gbps Broadband Services In Mumbai

Posted: 29 Apr 2011 03:33 AM PDT


In a bid to offer next generation telecom services at affordable rates, Mumbai’s Largest Broadband Service provider Mahanagar Telephone Nigam Ltd (MTNL) today announced the launch of path breaking technology Fiber-to-the-home (FTTH) triple play High Speed Broadband service with speed up to 10 Gbps in Mumbai Telecom circle.

MTNL FTTH Broadband service will also be launched in Delhi circle from 1st May, 2011.The commercial service will be launched in next couple of weeks in both circle.

With the launch of FTTH technology MTNL can now offer High speed Broadband access up to 10000 Mbps and plethora of services based on Triple play(voice-video-data) services like IPTV, HDTV, 3DTV, video on demand , Bandwidth on Demand, Video conferencing , interactive gaming , and several other VAS which can be only possible through FTTH.

This technology uses optic fiber technology which can deliver world class Triple Play experience to the consumers the FTTH service relies on a Self-Healing Network,which is able to provide seamless triple play service, even in case of damaged of the optical fibre, the information will be re-routed through another line.

The system deploys services involving voice, data and video communications irrespective of distance and location it provides all communication facilities by using broadband and land line network, including Internet access, IPTV, video-on-demand, content-based services, interactive gaming and VoIP services.

The services will also support enterprise applications and features such as LAN, VoIP and video conferencing. MTNL’s FTTH Broadband Plans will start from Rs.649 for Limited usage and Rs.999 Mbps Unlimited Usage at 1 Mbps Speed. While 4 Mbps and 10 Mbps Speed Plans cost Rs.3499 and Rs.5999 respectively.

Apple iPad 2 Now in India

Posted: 29 Apr 2011 01:06 AM PDT


Apple iPad 2 Now in IndiaThe next-generation tablet ipad2 is now in India, starting today Indian consumers will be able to buy iPad2 from all leading retail stores across India.

Apple iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen.

iPad 2 features Apple's new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime and Photo Booth , and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time.

Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life that users have come to expect.

The 16GB Ipad2 without 3G has been priced at Rs 29,500 and the 64GB with 3G has been priced for Rs 46,900.

To know more about Product Availability in your city you may call on Apple sales Inquiry Number for India 1800 425 4646 (toll free) or 080 2574 4646, SMS “SALES” to 54646 or email indiasales@mac.com.

Tata Docomo Presents The Summer Carnival Contest

Posted: 28 Apr 2011 11:03 PM PDT


Tata Docomo Presents The Summer Carnival Contest Daily PrizeTata Docomo today announced an SMS based 'Summer Carnival Contest' across all its circles for both prepay and postpay customers.

Under the contest, 5 lucky winners from each circle will get a chance to avail Scratch & Win vouchers carrying prizes worth up to Rs 5000 daily by answering simple questions based on cricket, Bollywood, general knowledge etc.

For each correct answer, the customer will score 10 points, amongst which top 5 highest scorers at the end of the day will get a 'Scratch and Win' voucher carrying prizes worth up to Rs 5,000 each. The contest is valid till 28th May, 2011.

To participate in the contest, customers have to send SMS 'SUB DAYCRI' to 54321 or Dial *654*1# chargeable at Rs 5/- daily. Post the subscription, customers will get cricket score updates along with a chance of participating in the contest by answering simple questions. Customers can respond to the questions by replying A or B to 54321 at Rs 1.

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