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- TelecomTalk’s Analysis On Exit Of Virgin Group From Tata Teleservices
- Airtel 3G Now In Dehradun, Agra And Meerut
- Reliance 3G Mobile Service Now In West Bengal, Assam and North East
- Reliance Launches ‘Mobile Banking’ Services with SBI
- Micromax Breaks Into Top 10 Handset Manufacturers – Opera Mini Reports
- Vodafone Users Go Live With ‘Star of The Match’
- BSNL Launches 4 ISD Packs for 2G and 3G Mobile Subscribers
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TelecomTalk’s Analysis On Exit Of Virgin Group From Tata Teleservices Posted: 20 Apr 2011 07:36 AM PDT It seems that Sir Richard Branson jumped from the 14th floor in 2008 for wrong reason! Virgin Mobile India, a JV between Tata Tele (TTSL) and Virgin Group which started in 2008 has come to an end as Virgin Group is planning to exit from the venture. TTSL will buy the shares of Virgin Group and will sell their services under Virgin brand. For that TTSL will pay to Virgin Group for brand royalty.
Virgin Mobile chose wrong operator -it made entry into India partnering TTSL in March, 2008.That time TTSL was offering mobile services only on CDMA as Tata Indicom. Tata Indicom has no circles where it is positioned 1st or 2nd or 3rd as per subscriber base.
Virgin Mobile chose wrong technology – CDMA while it targets youth population. CDMA is not a preferred technology for youth as to be a Virgin one need to get a CDMA handset. Virgin did not introduce any great CDMA handset which can attract youths. Also limited choice of CDMA handsets keeps people to be a Virgin. Virgin Mobile did not offer OMH RUIM, OMH handsets and data services (1X or EVDO) on handsets. Even VMI plans are not really cheap, often hidden with daily rentals. With excellent TVC, presence over social networking sites and paying for incoming calls Virgin Mobile India did awesome work for Brand Awareness. But nothing works! Virgin's foray into data card market (vFlash and vLink using TTSL CDMA 1X and EVDO network) never works because TTSL never wanted to give competition to its own Photon+. No cheap tariff of vFlash and vLink for youth certainly gives a thumbs down! I always believe being under the hood of TTSL and not being a MVNO, venture of Virgin Mobile in India suffers a lot. TTSL treated VMI as stepson! Even Tata Indicom shoppe do not sell VMI connection, but they sell Tata Docomo. But TTSL can make really good with its CDMA services using Virgin branding. GSM Service from Tata Tele as Tata Docomo was introduced in India in 2009 and CDMA business goes under more negligence.
Interestingly Virgin strategy is followed by Tata Docomo which is GSM wing of TTSL, Tata Docomo with its catchy TVC, presence on social sites and exceptional 1p/sec tariff made a overwhelmed entry. Smartpaid concept of Virgin is now placed in Tata Indicom as Smart Postpaid. Following Virgin GSM launch on Tata Docomo's network Ranbeer Kapoor and Genelia were roped as Brand Ambassador – Now he is on the TVC for Tata Docomo. And I feel there's no chance of Virgin 3G roll out on Tata Docomo 3G network.
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Airtel 3G Now In Dehradun, Agra And Meerut Posted: 20 Apr 2011 07:07 AM PDT Airtel today announced the launch of its 3G services in Dehradun, Agra and Meerut. In order to enable the customer to experience the Airtel 3G advantage, 11 3G Experience Zones have been set up in Dehradun, 12 in Agra and another 12 in Meerut. Airtel 3G services are already available in 31 cities and towns across India including Bengaluru, Mumbai, Chennai, Coimbatore, Mysore, Manipal, Udipi, Jaipur, Delhi NCR, Hubli, Patna, Hyderabad, West Bengal and now UP & Uttarakhand. Airtel customers in Dehradun, Agra and Meerut can now go 3G and choose from Airtel's easy-to-understand 3G tariff plans. Crafted to prevent 'bill shock', Airtel 3G plans are designed to help customers monitor their data consumption with personalised usage limits and alerts. To know more or join Airtel 3G services – customers can visit http://www.airtel.in/Airtel3G/ call 12134 (tollfree) or SMS '3G HELP' to 121. | ||||||||||||||||||||||
Reliance 3G Mobile Service Now In West Bengal, Assam and North East Posted: 20 Apr 2011 05:49 AM PDT Reliance Communications today announced the launch of Reliance 3G Services in West Bengal, Assam and North East Telecom circles. In the first phase, Reliance launched it commercial 3G Mobile, High Speed Wireless Broadband services with speed up to 28 Mbps and Live Mobile TV service in Asansol, Bankura, Brarakar, Behrampore, Burdwan, Durgapur, English Bazar, Haldiya, Jangipur, Kharagpur, Krishnagar, Nabadwip, Ranaghat, Raniganj, Siliguri (West Bengal) Guwahati, Jorhat (Assam) and Shilong (North East). With the launch of 3G services in West Bengal, Assam and North East now Reliance 3G is available in more than 120 cities across 13 telecom circles – Delhi, Mumbai, Kolkata, Punjab, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, North East, Jammu & Kashmir, Orissa and Assam. For convenience of prospective 3G Mobile Service users, there is no changes for Voice and SMS tariff and it will be charged as Reliance GSM 2G Plan and customer can clubbed Reliance 3G data plans as their needs and suitability. Apart from only 3G Data Plans, Reliance also launched some 3G service Combo plans with bundled tariff that include Voice, Data and SMS, starting from Rs.199. The Default data charges will be 10p/10KB up to first 50 MB usage. The Voice call and SMS charges will be charged as per Reliance 2G tariff plans. Rcom 3G Tariff Plans in Details : | ||||||||||||||||||||||
Reliance Launches ‘Mobile Banking’ Services with SBI Posted: 20 Apr 2011 04:43 AM PDT Reliance Communications (RCOM) today launched 'Mobile Banking Services', its new VAS service in association with State Bank of India (SBI). Reliance Consumers (GSM) can use facilities like Balance Inquiry, Mini Statement, Fund transfer, Checkbook issuance, Prepaid Mobile Recharge and Postpaid Bill payment at any time and place through the use of their cell phones. Reliance GSM Subscribers will not require any special mobile application or GPRS to use the service, but they should have an active current/ savings account with SBI. The customers will have to register for the services with SBI. The user has to dial *595# to view simple menu choices and key-in your choice. Customers will be able to view account balance, get mini statements, do Fund Transfer, change MPIN or recharge their mobile account. He will also receive confirmation regarding successful transaction over SMS. | ||||||||||||||||||||||
Micromax Breaks Into Top 10 Handset Manufacturers – Opera Mini Reports Posted: 20 Apr 2011 12:49 AM PDT Looks like Micromax is taking a direct competition with leading manufactures like Nokia in the Indian Market . Today Opera mini announced its monthly mobile web report in which Micromax Q5 made its presence felt in the top 10 handsets list of Indian Opera Mini users. Google, Facebook and YouTube continue to be the top 10 favorite domains visited by Indian users. Nokia 2690 takes the all time lead with Google.com as most preferred mobile and site among Indian Opera mini users. Opera Mini-Snapshot (India) In Details-:
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Vodafone Users Go Live With ‘Star of The Match’ Posted: 19 Apr 2011 11:24 PM PDT Vodafone, one of India's leading Mobile service providers, today announced 'Vodafone Star of the Match' contest to add to the ongoing fervor of DLF Indian Premier League (IPL) T-20 cricket tournament. Through 'Star of the Match,' Vodafone, co presenter and ground partner for the tournament, offers 74 lucky winners a chance to fly to a different location, watch the match and win an autographed match ball by the winning captain of the match live on TV! The fortunate 74 Vodafone customers will win a chance to watch the DLF IPL matches from the stadiums and will receive the original match ball signed by the captain of the winning team in the post-match presentation ceremony. Vodafone Essar will sponsor the air travel, hotel stay, and the ticket for these STARs of the Match. To participate in the Vodafone Star of the Match competition, Vodafone customers can SMS STAR to 111 (toll free). Once registered, they are prompted to subscribe to Cricket Score Day Pass (Rs 5 /day) to get an opportunity to be the Star of the Match. The 'Vodafone Star of the Match' competition started April 3rd and runs through the IPL 2011 season to till May 19th, 2011.
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BSNL Launches 4 ISD Packs for 2G and 3G Mobile Subscribers Posted: 19 Apr 2011 11:04 PM PDT Pan India 3G Mobile service operator Bharat Sanchar Nigam Ltd (BSNL) today announced the launch of 4 New Special Tariff Vouchers offering discounted or low cost ISD calling rates for its Prepaid and Postpaid (2G/3G) mobile subscribers across India. ISD Packs for Calls to Canada, U.S.A., Hong Kong, Singapore and Thailand BSNL’s New STV-41 and STV-18 allows subscribers to make outgoing ISD calls to Canada, U.S.A., Hong Kong, Singapore and Thailand at just Rs. 1.49 per minute and ISD SMS to these country will cost 2.50 per SMS. STVs priced at Rs.41 and Rs.18 and comes with a validity of 30 days and 7 days respectively. The ISD Pack can be used in Home and Roam circles across India. ISD Packs for Calls to Bangladesh, Germany and Malaysia : Another STVs priced at Rs. 27 and Rs.11 offers ISD call rate of Rs. 2.99 per minute to Bangladesh, Germany and Malaysia, comes with a validity of 30 days and 7 days respectively from the day of activation. The reduced calls and SMS rates also applicable while National Roaming. ISD Packs for Calls to Bahrain, France, Pakistan, Srilanka and U.K : The Special Tariff Vouchers of Rs.38 and Rs.16 enabled its subscribers to make ISD calls for Rs.4.49 to Bahrain, France, Pakistan, Srilanka and U.K. valid for 30 days and 7 days respectively. ISD Packs for Calls to Australia, Bhutan, Indonesia, Kuwait, and Nepal : While STV-23 and STV-9 offers ISD Calls for Rs.6.49 to Australia, Bhutan, Indonesia, Kuwait and Nepal valid for 30 days and 7 Days from the date of recharge. BSNL ISD Packs in Detail : | ||||||||||||||||||||||
Posted: 14 Mar 2009 04:48 AM PDT |
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